Continuing our previous post “Search Engine Optimization (Chapter 1)”
A sitemap.xml must be created and placed, otherwise search engines won’t find your website or URLs. When you change or add URLs you must modify the sitemap and resubmit to search engines in order to be indexed.
Integration of Google Analytics
These great tool helps keeping track of website’s traffic. It lets you know from where traffic came from, what device they use, what language they speak, if they are current or new visitors, and more. In a few words, you will know how your website works with traffic.
Google & Bing Webmaster Tool
Both help at:
– Adding you website to search engines.
– Adding Sitemaps to be indexed.
– Adding all website’s URLs to be indexed sooner (for desktop, smartphones and mobile devices).
– Keeping track of special keywords
‘Follow Link’ Directories
Follow links are critical for SEO when you have a new domain, some directories take up to 4 months to have your site with follow links but it’s worth the time.
DMOZ directory is the most difficult to enter and is the only directory we cannot guarantee a back follow link as all submissions are subject to editor evaluation. However, being a Nonprofit/Charity helps a lot to be accepted.